Products and services
Six advantages of automatic doors during the winter sales

The January sales represent the last major milestone of the Golden Quarter for retailers. After three months of intense activity, shops and large retail outlets continue to experience high customer traffic, long opening hours and intense air conditioning, while also having to offer a smooth and comfortable shopping experience for everyone. During this period, access points play a key role in meeting all these challenges. Below, we review how Manusa automatic doors help to respond to these challenges through various projects in different types of shops.
1. They optimise high customer traffic flow
The high speed at which Manusa doors open and close facilitates a continuous flow and prevents bottlenecks in shops of all sizes: from small shops, such as David Valls (Barcelona) or Gucci (Oxfordshire, United Kingdom), to large department stores, such as El Corte Inglés in Palma de Mallorca.
2. They increase the safety of people and property
Safety is especially important during periods of high traffic. Manusa automatic doors are equipped with obstacle and presence detection systems that protect people by remaining open while they are in the doorway, preventing collisions. Additionally, specific protection solutions can be integrated, including locking systems, such as the one installed at the Thierry jewellery store in Tours (France), or RC2 burglar-proof automatic doors designed for enhanced property security.
3. They promote accessibility
Automatic doors eliminate the need for physical interaction when entering a space. This feature facilitates passage for people with reduced mobility and customers carrying bags or using pushchairs. Even in narrow yet heavily trafficked entrances, such as the one at the Sagrada Familia shop in Barcelona, these doors ensure comfortable, barrier-free access for all visitors.
4. They blend in with the aesthetics and image of the business
Manusa solutions can be customised to suit the architectural design and visual identity of each business, seamlessly blending in naturally into both historic and iconic settings. This is the case of the main entrance to Rialto Living, located in a Baroque palace in Palma de Mallorca, and the fully glazed, circular kiosks in Madrid's Puerta del Sol, where curved sliding doors were installed. Additionally, in many shops, glass panels extend the function of the shop window, improving visibility and allowing natural light to enter, as seen at the main entrance to Intimissimi in the Caleido shopping centre in Madrid.
5. Energy efficiency during the coldest time of the year
The January sales coincide with the winter season. Balancing customer traffic with temperature control and comfort is a real challenge. Manusa doors address this challenge by remaining open only when necessary, minimising the entry of cold air and promoting energy efficiency, even in demanding climates such as that of the Mango store in Stuttgart (Germany).
6. Reliability and continuous operation during busy periods
Manusa automatic doors are designed to endure intensive usage when opening hours are extended and opening cycles are multiplied. We also provide customised preventive maintenance plans to ensure that your equipment is ready to respond reliably during periods of peak commercial activity.
Would you like to prepare your shop entrances for the upcoming busy seasons? Contact Manusa and find out how our automatic doors can be adapted to your specific needs.